Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved.™” campaign. An all-new cast of canines will make their television debut during Animal Planet’s Puppy Bowl IX. Fans of the venerable campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.
The campaign is designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet.
Subaru has once again partnered with MapMyFitness to continue the MapMyDOGWALK mobile application. MapMyDOGWALK provides dog owners with access to an innovative geo-mapping application that allows users to track and store their daily walking routes in an online database. Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.
Courtesy of Subaru
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